In 2017, Matchbook Marketing was founded out of a desire to provide college students with real-life agency work. Originally named “Relevant Youth,” our organization quickly rose to prominence within our community, taking on local businesses as clients. 

Today, we have 8 clients all across Missouri and the Midwest and are home to 109 student creatives. As a University of Missouri-affiliated organization, we aim to provide our members with hands-on experience that works in tandem with their classroom experience to set new passions ablaze. 

At Matchbook, creativity spreads like wildfire. We push our students to seek new solutions to age-old problems, explore different disciplines and step outside of the box (or, in this case, book). This not only sets our members up for success after tossing that graduation hat, but it provides our clients with fresh ideas, unbridled imagination and a unique look into Gen Z culture.